Do you know your target audience?

You as a freelancer believes that their job is to done the work, they give 100% to satisfy the client and all the time they are trying to do that. Most digital agencies they can deliver the results. Both freelancers, digital agencies know their work but they don’t know their target audience, who can be their client.

Most of the time freelancers, digital agencies say who ever requires their skill set are their customers but if you ask them who requires their work then they failed who are their customers or who can be their customers. So when you try to find a work on continuous basis you found that you are facing lot of difficulties, unable to find a potential customers from freelance market place, emails and website.

When you don’t know your target audience these kind of problems will be there which leads to less work, less business and low profits.

Here I am trying to explain that you know your work but you don’t know your target audience or you have misconception about your target audience that’s why you are always desperate for new work, always depends some freelance marketplace or some clients.

Do you know your target audience really? If you want to know in detail about target audience do contact me.

Defining Target audience is the key for good success in online marketing, internet entrepreneurs, digital agency and freelancers.

There are two kinds of target audience one is B2B and second one B2C. B2B target audience are the big to mid sized company in your domain, serving large numbers of customers who can outsource or give their work. B2C target audience are the people, businesses who require your skill set such as small ad agency need a editor, copywriter or small eCommerce, store wants someone to design their logo, visiting card or website.

Define your target audience needs a lots of brainstorming, domain analysis, making your ideal customer profile cover all demographics. Once you know your target audience you can generate lots of leads for your freelancing, digital agency with more number of qualified leads who can be your customers.